How to build a brand, Thomas Ordahl, Landor
On today's show we're talking about brand strategy with Thomas Ordahl from Landor. Not only is Thomas a friend, he's also one of the world's leading brand strategists.
Brands are tricky things. It's hard to put your finger on what exactly a brand is, but as the saying goes, "you know one when you see one". And we're all familiar with just how powerful a brand can be for attracting customers, building loyalty, and even commanding a premium price.
During our conversation Thomas breaks down the mechanics of how brands work and what you need to consider as you build your own brand. As you'll hear, he's got a gift for presenting abstract ideas in ways that feel totally clear and practical.
While most of Thomas's clients are large Fortune 100 firms, there's lots of useful advice in here for any independent business owner. As you're thinking about your business and your strategy, your brand can become a guide for action. As Thomas says, "Brand is a doing thing. Not a saying thing."