Going for the dogs, Jenny Nordin, Dog Gone Seattle
A couple of years ago, Jenny Nordin decided to turn Dog Gone Seattle, her community of Seattle-area dog lovers, into a non-profit focused on rescuing abandoned dogs and finding them homes.
Since then, Jenny and a small army of volunteers have rescued around 1,500 dogs--more than a dog per day. The majority of those dogs come from shelters in California and Texas where they're at high-risk of being put down.
Dog Gone Seattle is the first non-profit that I've had on the show, but I plan to have more. The challenges of running an indie non-profit are similar to running any kind of business with some twists.
Jenny's managed to build quickly by relying on a network of foster families who keep the dogs until they find a home. That's takes anywhere from a couple of weeks to a couple of months .
Having a network of fosters--rather than maintaining a shelter--helps Jenny manage her costs. That means that the adoption fees ($300-500/dog) and in-kind donations from local pet stores, help her run without having to rely exclusively on donations.
But running an organization that relies on volunteers isn't easy--think of them as another "customer" that Jenny and her team need to find, attract and build relationships with.